There are many reason for a change within your company.
As Marine loyen stated in her article, usually digital transformation occurs at a very “unexpected moment, often urgent situation: the retirement of an accountant, a tax audit, a difficulty in recruiting or retaining employees, an urgent competition’
Therefore it is very important to make sure that you already anticipate those changes. For instance, there are few elements that you could start doing. Starting to brainstorm about the varied solutions available for your issue at your company is one of the first thing to do.
It might be quite evident is that there are no perfect timing to do all changes you need. Moreover, it obviously depends on the difficulty of the issue. brainstorming can actually take couple of months. For instance, depending on the industry and the complexity of the area, the digital transformation might take up to 5 years. Marine Loyen claim that it usually takes “between 12 and 24 months for small companies to transform themselves completely.”
At TheFiveCOM AGENCY, we don’t think you should really worry about how much time it takes “normally” because there is no standards. At least yet! Moreover because technology advances more and more, digital transformation strategy plan should be ongoing.
Indeed Karl Havard stated on his article “Digital transformation: It’s not a destination” that if you “believe there is a destination to reach, don’t put a timescale on it. Because, apologies for being the bearer of bad news, you won’t get there, you never will. Technology will continue to advance, rapidly, and behaviour will also change, you will always be playing ‘catch up’. There is no destination. Instead, you should move your focus away from the destination and to the pace of your transformation.”
To some company, executing digital transformation should be immediately. However, it is much more complex than that. Digital transformation is a long process. That’s why you also discuss about digital transformation management over and over again.
You can also read our article “Top 3 of the advantages of having a digital transformation management strategy in small companies” which can give you some insights on digital transformation!
Please comment below if you agree or disagree with us!